PRINCIPAL OF ADVERTISING & IMC (Record no. 223943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240905100550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210301b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ABC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DUNCAN,TOM |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPAL OF ADVERTISING & IMC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | TATA McGRAW HILL, 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 733 |
| 490 ## - SERIES STATEMENT | |
| Series statement | N |
| 500 ## - GENERAL NOTE | |
| General note | B.TECH |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ADVERTISING |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MRU |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | FACULTY OF HUMANITY AND MANAGEMENT |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRU |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 73938 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Manav Rachna University | Manav Rachna University | 28/11/2007 | 595.00 | 659.1/DUN | 9738 | Book | |||||
| Damaged | Manav Rachna University | Manav Rachna University | 28/11/2007 | 595.00 | 659.1/DUN | 9739 | Book |