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MANAGEMENT OF MARKETING COMMUNICATION & ADVERTISING (Record no. 225311)

000 -LEADER
fixed length control field	00444nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210301b2000 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/IGN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	IGNOU
245 ## - TITLE STATEMENT
Title	MANAGEMENT OF MARKETING COMMUNICATION & ADVERTISING
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	UPRT
Date of publication, distribution, etc.	2000.
300 ## - PHYSICAL DESCRIPTION
Extent	102
490 ## - SERIES STATEMENT
Series statement	N
500 ## - GENERAL NOTE
General note	B.TECH
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	ADVERTISING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	BBA
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	MRU
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	FACULTY OF HUMANITY AND MANAGEMENT
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a	Books
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	MRU
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	80200

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Koha item type
				Manav Rachna University	Manav Rachna University	L BLOCK FACULTY OF ENGINEERING	05/02/2013		658.8/IGN	16000	Book
				Manav Rachna University	Manav Rachna University	L BLOCK FACULTY OF ENGINEERING	05/02/2013		658.8/IGN	16006	Book