INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATIONS (Record no. 226023)

000 -LEADER
fixed length control field 00413nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210301b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW & BAACK
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. PEARSON EDUCATION, 2007.
Name of publisher, distributor, etc.
Date of publication, distribution, etc.
300 ## - PHYSICAL DESCRIPTION
Extent 537
490 ## - SERIES STATEMENT
Series statement N
500 ## - GENERAL NOTE
General note MCA
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MBA
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a Books
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a MRU
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a 83276
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
        Manav Rachna University Manav Rachna University L BLOCK FACULTY OF MANAGEMENT & COMMERCE 10/06/2007 380.00   659.1CLO 19076 05/04/2022 Book
        Manav Rachna University Manav Rachna University L BLOCK FACULTY OF MANAGEMENT & COMMERCE 10/06/2007 380.00   659.1CLO 19077 06/04/2022 Book
        Manav Rachna University Manav Rachna University L BLOCK FACULTY OF MANAGEMENT & COMMERCE 10/06/2007 380.00   659.1CLO 19078 05/04/2022 Book
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