STRATEGIC BRAND MANAGEMENT (Record no. 226028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210301b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012/KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | PEARSON EDUCATION, 2007. |
| Name of publisher, distributor, etc. | |
| Date of publication, distribution, etc. | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 |
| 500 ## - GENERAL NOTE | |
| General note | MCA |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MBA |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRU |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 83292 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Manav Rachna University | Manav Rachna University | L BLOCK FACULTY OF MANAGEMENT & COMMERCE | 10/06/2007 | 330.00 | 658.4012/KEL | 19092 | Book | |||||
| Manav Rachna University | Manav Rachna University | L BLOCK FACULTY OF MANAGEMENT & COMMERCE | 10/06/2007 | 330.00 | 658.4012/KEL | 19093 | Book | |||||
| Manav Rachna University | Manav Rachna University | L BLOCK FACULTY OF MANAGEMENT & COMMERCE | 10/06/2007 | 330.00 | 658.4012/KEL | 19094 | Book |