BRAND POSITIONING STRATEGIES FOR COMPETITIVE (Record no. 226223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210301b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012/SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA , SUBROTO |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND POSITIONING STRATEGIES FOR COMPETITIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | TATA McGRAW HILL, 2010. |
| Name of publisher, distributor, etc. | |
| Date of publication, distribution, etc. | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 |
| 500 ## - GENERAL NOTE | |
| General note | MCA |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MBA |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Books |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | MRU |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 83937 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Manav Rachna University | Manav Rachna University | L BLOCK FACULTY OF MANAGEMENT & COMMERCE | 10/05/2011 | 395.00 | 658.4012/SEN | 19737 | 05/04/2022 | Book | ||||||
| Manav Rachna University | Manav Rachna University | L BLOCK FACULTY OF MANAGEMENT & COMMERCE | 10/05/2011 | 395.00 | 1 | 658.4012/SEN | 19738 | 28/02/2025 | Book | 03/02/2025 |