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ESSENTIALS OF MARKETING RESEARCH (Record no. 234075)

000 -LEADER
fixed length control field	00416nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210301b2018 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83/MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MALHOTRA ,K.NARESH
245 ## - TITLE STATEMENT
Title	ESSENTIALS OF MARKETING RESEARCH
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NEW DELHI
Name of publisher, distributor, etc.	PEARSON
Date of publication, distribution, etc.	2018.
300 ## - PHYSICAL DESCRIPTION
Extent	432
500 ## - GENERAL NOTE
General note	BBA
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	BBA
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	MRU
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	MARKETING RESEARCH
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	FACULTY OF HUMANITY AND MANAGEMENT
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a	Books
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	MRU
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	150768

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Koha item type
					Manav Rachna University	Manav Rachna University	L BLOCK FACULTY OF MANAGEMENT & COMMERCE	06/03/2019	559.00		658.83/MAL	45207	Book
					Manav Rachna University	Manav Rachna University	L BLOCK FACULTY OF MANAGEMENT & COMMERCE	06/03/2019	559.00		658.83/MAL	45206	Book