ADVERTISING AND PROMOTION (Record no. 235911)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211210110354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | ABC |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ABC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 659.1/BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH ,GEORGE E. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | TATA MAC GRAW HILL |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1075 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Manav Rachna University | Manav Rachna University | 10/12/2021 | 48076 | 29/03/2022 | 10/12/2021 | Book |