ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE (Record no. 238289)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231027141313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231027b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070080317 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ABC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.81/SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAH ,KRUTI |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | TATA MAC GRAW HILL |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 987 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | FACULTY OF LAW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Manav Rachna University | Manav Rachna University | K BLOCK FACULTY OF LAW | 27/10/2023 | 658.81/SHA | 48079 | 27/10/2023 | 27/10/2023 | Book |