HOLT ,DOUGLAS B. <br/><br/>
HOW TO BRANDS BECOME ICONS  THE PRINCIPLES OF CULTURAL BRANDING 

 - NEW DELHI  HARVARD BUSINESS REVIEW PRESS  2004 
 - 265 
<br/><br/><label>ISBN: </label>9781578517749 
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>FACULTY OF HUMANITY AND MANAGEMENT
<br/><br/><label>LC Class. No.: </label>658.827/HOL