TY  - BOOK
AU  - HOLT ,DOUGLAS B.
TI  - HOW TO BRANDS BECOME ICONS  THE PRINCIPLES OF CULTURAL BRANDING
SN  - 9781578517749
AV  - 658.827/HOL 
PY  - 2004///
CY  - NEW DELHI
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - FACULTY OF HUMANITY AND MANAGEMENT
ER  -