SHAH ,KRUTI <br/><br/>
ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE 

 - NEW DELHI  TATA MAC GRAW HILL  2008 
 - 987 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>FACULTY OF LAW
<br/><br/><label>LC Class. No.: </label>658.81/SHA