TY  - BOOK
AU  - SHAH ,KRUTI
TI  - ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE
SN  - 9780070080317
AV  - 658.81/SHA 
PY  - 2008///
CY  - NEW DELHI
PB  - TATA MAC GRAW HILL
KW  - FACULTY OF LAW
ER  -