HOW TO BRANDS BECOME ICONS THE PRINCIPLES OF CULTURAL BRANDING (Record no. 236111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220330122352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220330b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578517749 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ABC PUBLISHER |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827/HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HOLT ,DOUGLAS B. |
| 245 ## - TITLE STATEMENT | |
| Title | HOW TO BRANDS BECOME ICONS THE PRINCIPLES OF CULTURAL BRANDING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | HARVARD BUSINESS REVIEW PRESS |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 265 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | FACULTY OF HUMANITY AND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Manav Rachna University | Manav Rachna University | L BLOCK FACULTY OF MANAGEMENT & COMMERCE | 30/03/2022 | 48259 | 30/03/2022 | 30/03/2022 | Book |